KW Family Reunion 2008 is off to a fast start.
I attended the Tech Mastermind today and I'll give you a quick summary and will follow up with more details later.
Internet Lead Generation:
1) Diversification - Have different streams of leads coming to your site from many different sources.
2) Bait Properly - Give people something when they register- an agent from Virginia (I forgot her name, but I'll find her) mentioned that her team ran a $5 Starbucks card to people who registered. Bryon Ellington questioned if only thirsty people signed up or thirsty people who wanted property info.
3) Reach Upstream: Keep an eye
Internet Lead Cultivation:
1) Call back in 3 hours at most
2) Call back at the same time of the day that they registered on your site
3) Keep track of the "Wine Hour" after the kids are asleep, etc..
4) Keep calling back
Website SEO
Joel Burslem from Inman quoted Seth Godin, "Blow Up Your Homepage" because your listings page is the new landing page. Bryon Ellington suggests that for multiple neighborhoods, individual websites should be created because search engines are getting wise to 100 keywords of 100 different neighborhoods: they want specific content. Niche content is best.
Joel says there's 3 kinds of blogs:
1) Hyperlocal: neighborhood/farm/community
2) Industry: talking about home values, interest rates, real estate news, etc..
3) Nice: Blog by property type: condos are a popular example
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There's good news coming for KWLS and syndication: dashboard listing tracking. Stay tuned.
If you want to do Video Blogs or need someone to write a blog for you, try posting a request for proposal onto www.elance.com. Individuals can bid for your job and you can write up a contract for it! Outsource your blogging!
I have more fascinating stuff coming up very soon, but I must now go mingle!
P.S. Gary Keller's speech was phenomenal!
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