On a great Internet lead Capture and Cultivation panel, a lot of thoughtful opinions and systems were shared by Benny Kenny, John Prescott, Christie Newman, Greg Cooper, Bruce Hardy, and Dave Therrien. The following is a quick outline:
To register or not to register... that's the big question in lead capture
There are various approches to this
- Registration or not, you've got to have systems in place to handle every lead
- If you force registration, you'd better be ready to respond to all the leads
- Realtor.com says that 80% of lead inquiries from visitors never get a response from the agent... yikes!
- skinny bait vs. fat bait: free limited info vs. more detailed listings
- Your registration requirement may drive people away, but guess what, you never had them
- You can see my listings w/o registering, but you'll have to register for MLS
...
ok!There's more here, but I have to go to another session.
Real quick: here's something badass and it should be plain but it was new to me:
The more specific and unique and hyperlocal the search terms and keywords, the further along in the buying process your visitors tend to be...
"San Antonio Duplex" is one thing..
"San Antonio medical center condo" is better...
"san antonio Terrel hills Ft. Sam Houston officer relocation"..... you see where I'm going with this.
Also: in paid adwords, more unique and specific words are cheaper!!!
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