Internet Lead Capture and Cultivation

On a great Internet lead Capture and Cultivation panel, a lot of thoughtful opinions and systems were shared by Benny Kenny, John Prescott, Christie Newman, Greg Cooper, Bruce Hardy, and Dave Therrien. The following is a quick outline:

To register or not to register... that's the big question in lead capture
There are various approches to this
- Registration or not, you've got to have systems in place to handle every lead
- If you force registration, you'd better be ready to respond to all the leads
- Realtor.com says that 80% of lead inquiries from visitors never get a response from the agent... yikes!
- skinny bait vs. fat bait: free limited info vs. more detailed listings
- Your registration requirement may drive people away, but guess what, you never had them
- You can see my listings w/o registering, but you'll have to register for MLS
...
ok!There's more here, but I have to go to another session.
Real quick: here's something badass and it should be plain but it was new to me:
The more specific and unique and hyperlocal the search terms and keywords, the further along in the buying process your visitors tend to be...
"San Antonio Duplex" is one thing..
"San Antonio medical center condo" is better...
"san antonio Terrel hills Ft. Sam Houston officer relocation"..... you see where I'm going with this.
Also: in paid adwords, more unique and specific words are cheaper!!!

KW Family Reunion Tech Mastermind

KW Family Reunion 2008 is off to a fast start.
I attended the Tech Mastermind today and I'll give you a quick summary and will follow up with more details later.

Internet Lead Generation:
1) Diversification - Have different streams of leads coming to your site from many different sources.
2) Bait Properly - Give people something when they register- an agent from Virginia (I forgot her name, but I'll find her) mentioned that her team ran a $5 Starbucks card to people who registered. Bryon Ellington questioned if only thirsty people signed up or thirsty people who wanted property info.
3) Reach Upstream: Keep an eye

Internet Lead Cultivation:
1) Call back in 3 hours at most
2) Call back at the same time of the day that they registered on your site
3) Keep track of the "Wine Hour" after the kids are asleep, etc..
4) Keep calling back

Website SEO
Joel Burslem from Inman quoted Seth Godin, "Blow Up Your Homepage" because your listings page is the new landing page. Bryon Ellington suggests that for multiple neighborhoods, individual websites should be created because search engines are getting wise to 100 keywords of 100 different neighborhoods: they want specific content. Niche content is best.

Joel says there's 3 kinds of blogs:
1) Hyperlocal: neighborhood/farm/community
2) Industry: talking about home values, interest rates, real estate news, etc..
3) Nice: Blog by property type: condos are a popular example
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There's good news coming for KWLS and syndication: dashboard listing tracking. Stay tuned.

If you want to do Video Blogs or need someone to write a blog for you, try posting a request for proposal onto www.elance.com. Individuals can bid for your job and you can write up a contract for it! Outsource your blogging!

I have more fascinating stuff coming up very soon, but I must now go mingle!

P.S. Gary Keller's speech was phenomenal!