It was brought to my attention today that insurance agents, for whatever reason, lack a serious and personal web-presence. This contrasts interestingly with real estate agents for whom web site services are in tight competition. Website Wednesday class went great. We covered all the general bits from IDX to site names and the like to adding documents and managing autoresponders.... The easy stuff is done by others because it's easy to do. The trick is to go a step further to get the fruit out of reach. The low hanging fruit is already taken.
I had to call plumbers today. Tator Mason from First Call Plumbing at www.firstcallplumbingsa.com provided top notch service and friendly help. Rates were on par with competition for emergency service, but the response took less than an hour and the fix went smoothly too.
This hit me that exceptional customer service is the way to go a step further.
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