All the low hanging fruit is taken

It was brought to my attention today that insurance agents, for whatever reason, lack a serious and personal web-presence. This contrasts interestingly with real estate agents for whom web site services are in tight competition. Website Wednesday class went great. We covered all the general bits from IDX to site names and the like to adding documents and managing autoresponders.... The easy stuff is done by others because it's easy to do. The trick is to go a step further to get the fruit out of reach. The low hanging fruit is already taken.

I had to call plumbers today. Tator Mason from First Call Plumbing at www.firstcallplumbingsa.com provided top notch service and friendly help. Rates were on par with competition for emergency service, but the response took less than an hour and the fix went smoothly too.

This hit me that exceptional customer service is the way to go a step further.

Process Documentation, Living Documents, and Blogs

Over the past few months as Technology Director for Keller Williams San Antonio IH-10, I have been documenting the process by which I resolve common desktop support issues. Michael Ford aptly enough calls this creating a living document, a notion he presented at the first Technology Committee meeting I attended. The notion occurred to me that living documents and process documentation in my IT situation here can be smoothly implemented through a blog so that agents can access it in my absence and also by hard copy for when I'm in the office.
My economics buddy and realtor Tyler Willmann asked me if I kept a blog today and I mentioned that I had begun about 3 of them but never kept with them. So I challenged him to a blog off. You can find his blog, Living in Downtown San Antonio, at http://livedowntownsa.blogspot.com/. I like his attitude. He said just go with it.
So all blogs have a starting story and they weave a good yarn just like a storyteller by the fire (or the radiation from a CRT monitor in our case), and this is how it's started. Stay tuned for more technology oriented process documentation soon.